The Orbs are knockoffs of an older proprietary sink by HP whose true successor is the Agilent Arcticooler. As the HP equipment became obsolete, some of these sinks came onto the market and were an instant cause celebre because of their innovative design, performance, and good looks.
Enter Thermaltake who saw the marketing potential for "cool-looking" heatsinks and hence the whole Orb line. They don't really work as well as or in the same way as the originals, but they're not terrible either, and they "look cool". Their new volcano series seems to be an attempt to sell an actual high performance design.
Anybody go fishing? My father used to say that some lures are designed to catch fish, some are designed to catch fishermen. Seems like a universal constant to me.