I have many fond memories of doing many activities with my father, barefoot. We'd start putting a model rocket together and I'd have my shoes on. My father would say, "Pepe, please take off your shoes. We're doing rocketry, son" and I'd nod and take off my shoes.
Once we went on a magical hay ride through a cornfield in late October. It was freezing, but my father said, "Son, we can't sully this cherished memory by wearing these prisons upon our feet." and I said " but, father its 28 degrees outside" and he got really angry about that. He never let me forget it.
It's selling an image as much as the product. It's selling a lifestyle and this is how memories are made, without shoes.
This is why, Fritzo, this is why.