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Why AMD Should Buy ARM Now

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sandorski

No Lifer
Oct 10, 1999
70,786
6,345
126
Here's more proof that none of this is happening:

http://www.pcworld.com/article/226682/amd_not_pursuing_arm_license_sticking_to_x86.html

I wonder what's going on then. Perhaps AMD is somehow going to "fuse" one of their GPUs to an ARM CPU, essentially licensing out their GPU tech to someone else.

Perhaps the initial rumor was complete nonsense.

I was kinda thinking similarly. AMD licensing some APU/GPU tech to ARM. It would give AMD another source of Income with little to no risk.
 

Mopetar

Diamond Member
Jan 31, 2011
8,497
7,753
136
If they were to license their GPU tech it would also be spitting in the face of Nvidia who's been looking to expand into the SoC space after Intel forced them out of the chipset business.

Either that or it's all about getting more people on the OpenCL bandwagon. I suppose we'll find out soon enough.
 

podspi

Golden Member
Jan 11, 2011
1,982
102
106
Either that or it's all about getting more people on the OpenCL bandwagon. I suppose we'll find out soon enough.


I think it is all about getting more people on the OpenCL bandwagon. When it comes to OpenCL, Intel vs. AMD, AMD wins hands down. GPU and (I assume) GPU compute AMD has a competitive advantage vs. Intel. It makes sense they would try to drive widespread adoption.
 

Rezist

Senior member
Jun 20, 2009
726
0
71
It's easy to lay blame for AMD's woes at Intel's doorstep...but look at Apple. Apple competed against both Intel and Microsoft (still do), each virtual monopolies in their respective markets, and yet they managed to strike a very different, very profitable, path for themselves.

The consumer decides AMD's marketshare, not Intel. AMD could play a role in shifting the consumer's desire to buy AMD products, but it would take an actual marketing campaign (colgate toothpaste has more marketing than AMD) and/or a lowering of their prices (they ain't running a charity after all). They aren't powerless.


Well to be fair the big reason that apple is in there position is because of devices which intel and microsoft don't compete with. (I guess there starting though zune/windows mobile)