Who really needs 4WD? I bet you don't
Commentary: Real adventure begins by giving up control
By August Cole, CBS.MarketWatch.com
Last Update: 2:39 AM ET July 27, 2002
CHICAGO (CBS.MW) -- Investing's gilt is gone. The blend of business and politics has curdled. Oil is beginning to look like blood. And that's just on Wall Street.
There's not much that hasn't been tested by the last 12 months.
So it's time to take it a step further and take a crack at an auto industry paradigm: four-wheel drive.
This technology, which has many iterations, is part of the foundation that makes high-profit SUVs so popular among drivers and automakers alike. Along with the obvious attributes, four-wheel drive represents possibility and potential. It's a marketer's dream.
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Commentary: Real adventure begins by giving up control
By August Cole, CBS.MarketWatch.com
Last Update: 2:39 AM ET July 27, 2002
CHICAGO (CBS.MW) -- Investing's gilt is gone. The blend of business and politics has curdled. Oil is beginning to look like blood. And that's just on Wall Street.
There's not much that hasn't been tested by the last 12 months.
So it's time to take it a step further and take a crack at an auto industry paradigm: four-wheel drive.
This technology, which has many iterations, is part of the foundation that makes high-profit SUVs so popular among drivers and automakers alike. Along with the obvious attributes, four-wheel drive represents possibility and potential. It's a marketer's dream.
continued