Bruce Campell is a longtime friend of Sam Raimi, director of the two Spiderman Movies. Raimi directed, among other things, the entire Evil Dead series, the first Darkman movie and produced the Hercules and Xena TV shows. Except for The Quick and the Dead, Bruce Campbell has appeared in every film Sam Raimi directed. He shares that record with a 1978 Oldsmobile, (different individual cars, exact same make and model) which was Sam Raimi's first car.
In the first Spiderman movie Bruce Campbell played the ring announcer who gave Spiderman his name. ('cause he thought "The Human Spider" sucked) Not a shabby role at all.