- Feb 8, 2001
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Article
Market research points to contrasts between Philadelphia, Green Bay.
By Larry Eichel
Inquirer Staff Writer
You can get a pretty good argument going about whether Eagles fans or Packers fans are the more passionate.
But facts are facts.
Compared to their counterparts in Wisconsin, the Eagles faithful are better-educated, better-paid, more tech-savvy and more widely traveled. You can look it up.
This information comes from an impartial source - a survey of NFL fans, done market-by-market by Scarborough Sports Marketing and published last year by the SportsBusiness Journal.
Appearances (at times) to the contrary, nearly 25 percent of all people who identify themselves as Eagles fans are college-educated, which is slightly above the average for the entire league.
Only 22 percent of Packers fans went to college, which is slightly below average. In this category, by the way, Redskins followers lead the league while the Bills come in last.
When it comes to money, 35 percent of Eagles fandom report family incomes in excess of $75,000, which is above the NFL average, compared to a mere 27 percent for the Packers, which isn't. Here the Raiders are first and the Bills bring up the rear yet again.
In terms of frequency of Internet use, Eagles fans are above average, Packers supporters below. On overseas travel, it's the same story: Eagles above, Packers below.
To be sure, Green Bay fans outrank Eagles followers in several categories.
They take more domestic airplane flights.
They eat at more often at McDonald's and Taco Bell, though not Wendy's or Burger King.
A slightly higher percentage of them are women.
In addition, Packers officials point to the results of ESPN the Magazine's "ultimate standings" - an elaborate, statistical attempt to determine which team's supporters felt most fulfilled by being fans.
Of 118 franchises rated last January, the Packers came in first.
But the Eagles finished a more-than-respectable seventh. And if those standings were recalculated as of today, after the move to Lincoln Financial Field, the results might well have been different.
As writer Peter Keating noted in presenting the numbers: "The Eagles likely would have finished No. 1 on our list if their own fans hadn't savaged Veterans Stadium."
One final note. Beyond wearing hats made to look like wedges of cheddar cheese, Green Bay fans are famous for their love of beer and their loyalty to their own.
So it's no surprise that they lead the league, if not the universe, in the following category: percentage of individuals who, in the last 30 days, consumed an alcoholic beverage brewed by the Milwaukee-based Miller Brewing Co.
For the record, an astounding 45 percent of Packers fans fit that description, about triple the league average.
So we know what they'll be drinking Sunday night. The question is whether they'll be celebrating or drowning their sorrows.
Market research points to contrasts between Philadelphia, Green Bay.
By Larry Eichel
Inquirer Staff Writer
You can get a pretty good argument going about whether Eagles fans or Packers fans are the more passionate.
But facts are facts.
Compared to their counterparts in Wisconsin, the Eagles faithful are better-educated, better-paid, more tech-savvy and more widely traveled. You can look it up.
This information comes from an impartial source - a survey of NFL fans, done market-by-market by Scarborough Sports Marketing and published last year by the SportsBusiness Journal.
Appearances (at times) to the contrary, nearly 25 percent of all people who identify themselves as Eagles fans are college-educated, which is slightly above the average for the entire league.
Only 22 percent of Packers fans went to college, which is slightly below average. In this category, by the way, Redskins followers lead the league while the Bills come in last.
When it comes to money, 35 percent of Eagles fandom report family incomes in excess of $75,000, which is above the NFL average, compared to a mere 27 percent for the Packers, which isn't. Here the Raiders are first and the Bills bring up the rear yet again.
In terms of frequency of Internet use, Eagles fans are above average, Packers supporters below. On overseas travel, it's the same story: Eagles above, Packers below.
To be sure, Green Bay fans outrank Eagles followers in several categories.
They take more domestic airplane flights.
They eat at more often at McDonald's and Taco Bell, though not Wendy's or Burger King.
A slightly higher percentage of them are women.
In addition, Packers officials point to the results of ESPN the Magazine's "ultimate standings" - an elaborate, statistical attempt to determine which team's supporters felt most fulfilled by being fans.
Of 118 franchises rated last January, the Packers came in first.
But the Eagles finished a more-than-respectable seventh. And if those standings were recalculated as of today, after the move to Lincoln Financial Field, the results might well have been different.
As writer Peter Keating noted in presenting the numbers: "The Eagles likely would have finished No. 1 on our list if their own fans hadn't savaged Veterans Stadium."
One final note. Beyond wearing hats made to look like wedges of cheddar cheese, Green Bay fans are famous for their love of beer and their loyalty to their own.
So it's no surprise that they lead the league, if not the universe, in the following category: percentage of individuals who, in the last 30 days, consumed an alcoholic beverage brewed by the Milwaukee-based Miller Brewing Co.
For the record, an astounding 45 percent of Packers fans fit that description, about triple the league average.
So we know what they'll be drinking Sunday night. The question is whether they'll be celebrating or drowning their sorrows.
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