Cliff Notes: Mcdonalds is gay.
I'm starting to think that McDonalds is really evil and devious. All of their marketing appears to be aimed at selling some sort of superiority image. Adults can see through it. BUT, kids can't see through it. They buy into the image hook line and sinker.
For example.
1. The gay arse commercial where all the guys are playing street basketball, but yet they take time at half time to enjoy the dollar menu. ARE YOU FREAKING KIDDING ME? Who the fvck takes time out of a pickup game of basketball to eat crappy food that makes you gassy and bloated before returning to a game of basketball. That is what adults see. What a kid sees when he watches that commercial is a bunch of hip dudes playing basketball and then eating a meal of choice with their friends.
2. The chicken select commercials are all about marketing towards kids as well. Adults see some psycho moron who is completely paranoid about someone stealing his shltty factory farmed, full of antibiotics and preservatives chicken. But what kids see is some dude who loves his chicken.
My nephews were over and they thought the chicken selects commercial was hilarious. You should have heard them giggling.
McDonalds is all about getting them early. Get em hooked. Sell this image of paradise in a processed meat product and give them some crappy toy so that they have 1 out of a set of 20.