Who determines which movies to play on basic cable

[JimKiler]

I am curious how movies like the Day The Earth Stood Still (2008) is on every other day on basic cable and same with X-Men Origins: Wolverine but I have yet to see The Wolverine on cable. I do not have premium pay channels but shouldn't it be on TV at some point? I also understand ad revenue is the motivating factor but was The Wolverine such a disaster it would not make money playing on TV? And if it is a disaster why would the Day The Earth Stood Still (2008) be on TV all the time?

Just Curious.

 

[DaveSimmons]

The Stonecutters.

 

[Ken g6]

I also understand ad revenue is the motivating factor

Ad revenue minus the cost of the movie. I'm guessing some really bad movies are available really cheap and have a high net value.