Which way to install Coolermaster V8?

[OrgChem]

I recently purchased the Coolermaster V8 and am confused with the positioning of it. In the Coolermaster instructions it shows the V8 installed with the logo upside down (picture shows PS on top and memory slots on right) and the direction of air flow in this configuration moving from right to left, i.e. air exiting the back of the case. Many of the online reviews on the V8 show it with the logo rightside up (opposite to the Coolermaster instructions). The latter would then mean air pushing back into the case. Can somewhat clarify which is the most efficient way to install?
Thanks.

 

[UnklSnappy]

The diagram in the instructions is wrong.
Install it with the V8 logo right side up to push air out the back of the case.

 

[uclaLabrat]

Org chem! Ha! I'm an organic chemist!

Yeah, anyway, like snappy said. Good cooler, I like it a lot.