which earphone is better???

[newage]

Audio-Technica ANC3
http://www.audio-technica.com/cms/headphones/9a9ebac4199e43bf/index.html

or

Etymotic Research HF5
http://www.etymotic.com/ephp/hf5.aspx

i love new age and meditation music, so noise reduction is important to me, which one is better?

if both of them are not good enough, any other good choice (similar price)?

thanks for your help!