I don't know how they make a profit on it, but I'm sure they are. I know if I had them I wouldn't be selling them so cheaply. I'm sure they would eventually sell out at $75. each - just have to be willing to hold them a bit longer.
. SkyHawk tried to make a run against the Lian Li types with that one and it sold for a LOT more when they first introduced it. They just never generated the word-of-mouth that LL did because most of the cases they were selling were made (approximately) out of heavy duty reynolds wrap. If they had made all their cases as well as this one, then SkyHawk might have been up with LL today.
. SkyHawk was making some other fairly neat cases with a temp display and a motorized drive bay door (slides up and down like those old hydraulic jobs). I've seen some of those still around for cheap bucks too. Looks like Newegg still has some of those with the motorized doors and a similar model to the Dealsonic which comes out a lot cheaper for me considering the 3-day shipping. Dealsonic charges about the same for ground from CA to here in NY.
.bh.