Yeah that looks like the same as Walmart's price for the the std and XL inks I need (HP 61).HP inks are just about the exact same price everywhere. You very rarely find a discount. Best bet is go to HP direct as you can get some good deals there. Now some people will use after market or refilled inks in the HP and they are happy with them, I personally use HP Original inks direct from the HP site. Std capacity Black is $16.99 ... High capacity Black is $33.99
http://store.hp.com/us/en/SearchFin...J410a&associationType=INK,PAPER&storeId=10151