Price gouging results in MSRP gouging. The MSRP for the 8800GT increased by 50$ on the first day on most manufacturers. The NDA lifted at 6AM... I checked it then and it was 220$ or so... it ended up being 279$ the next day, and stayed at that price point since (I have seen some selling for as low as 250$, but those are now considered below MSRP).
The 3870x2 is finally here and it outperforms the ultra, between a lot and a little, depending on the game's driver support (its still CF, with all the drawbacks). the biggest issue is that you cannot use two of them in CF. So the real benefit of that card is that its crossfire for people with a mobo that has only one PCIe slot (it still takes extreme amounts of power and heat).
Gauging its impact will be hard. It might bring down prices, it might not, and nvidia is gonna release their own X2 card to counter.
This was the last trick in AMD's graphics sleeve until 2009 as far as I am aware.
So no, I do not expect gouging to stop. I might be wrong, but I am not gonna bet on it.
I DO however wait for the GF9 cards because they are supposed to arrive soon. And give more performance, the G92 is simply not powerful enough, being as powerful as last year's high end.
And CPU-wise intel is just rolling faster and faster. with the e8400 being out now. giving 5%-10% faster per clock per core performance then the previous core2, can be OCed from 3 to 4ghz by about anyone, and SSE4 instructions giving 80% performance boost for divx. xvid. adnd h264 encoding, with more programs to use it soon. (encoding was previously dominated by quad core processors, now only a SSE4 quad cores can compete with it... so it pretty much beats most quad cores at almost any task). Oh I forgot, it also takes 1/3 the power that AMD does.
I was lucky, I got the e8400 at only a 30$ price gouge (209 instead of 181)... A few days after release and already most places are selling it at 230$ (50$ over). some running out of stock.