Because 30" panels have a much higher resolution, 2560x1600.
You can get a cheap 32-37" LCD TV @ 1900x1080 for 500-800 bucks now and connect them to a pc. Only good for movies and games though, unless you like that VGA look.
Monitors get much much bigger with each inch... Some quick geometry (Pythagorean theorem, anyone?) says that a 30' is 4.7 inches wider and 3.7 inches taller than a 24'.
Then there is the resolution, 2560x1600 is about 4.1 million pixels where 1920x1200 is only 2.3 million pixels. It's not that 30' is 25% more than 24', so 30' monitors are 25% more expensive, it's more exponential.
30" units are ~1.5x the surface and ~1.8x the number of pixels of 24" models, combine that with way more expensive types of panels (IPS and PVA), more complex backlighting/power/inputs, and way smaller market segment and you get the reason...
I paid $600ish for my monitor (Dell 2408WFP). It's the TN panel monitors that are in the $250-350 range, which generally have very fast responsive times but horrible color accuracy. They're usually considered the "gaming" panel.
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