It's different that is for sure. Some folks like it while others hate it. Definitely an "outside of the box" design...
That said people that really want this are going to buy it. I have not seen it in person but I've seen high resolution images and videos and frankly I don't think its construction is stout enough to withstand the forces that cases sometimes endure here.
Another thing to consider is how fast it can go obsolete. Just in under a year's time we've seen the transition to larger, non standard ATX boards with the enthusiast line. (EVGA Classified 4X, SR-2, Gigabyte's new board that's overpriced as this case, etc.) If you purchase one of these boards and it this case does not accommodate them then you're left with no choice but to buy yet another case!
To each is own I suppose.
This could easily be half price or less in the not too distant future. Look at the pricey Cosmos CSX customs that were $800! Cooler Master had a sale on those a few months ago for $299.
