ASRock: decent power, features, looks, decent quality, decent price.
MSI: good enough power because: poor overclocking, decent features, good looks, good price.
Gigabyte: good quality, BIOS, features, "meh" looks, decent price.
ASUS: good BIOS, good power... nothing else going for it.
If the Gigabyte was "prettier" I would have gotten it... but since I wasn't planning on OCing much, the ASRock won, especially since it came bundled with the 3570K which made cheap even cheaper.
Can still get 4.5GHz easily stable and with decent temps, so really, I'm missing out on about 200MHz (with my cooler) with a board I like the layout, looks, and features of more than the rest.