<< Except we all know what's good and what isn't >>
Yes and no. If you check almost any review site on the web, ABIT's Socket-A motherboards got fantastic reviews - I know the KT7 was an AnandTech "Editor's Choice". However, on these boards many people thought the KT7 was another lousy ABIT offering that was DOA half the time.
Also, there are hundreds of discussions here each day on what pieces of hardware are the best: witness the Radeon vs. GeForce or Intel vs. AMD debates that are constantly happening.
It would be impossible to offer a product lineup of just "Editor's Choice" stuff that wouldn't cause half the people here to go berzerk.