What would be comparable in the US to the computer retail company I work for?

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Locut0s

Lifer
Nov 28, 2001
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I know there must be tones of companies in the US like the retail computer company I work at but I'm curious to know what they are. So I work for NCIX just go to NCIX.com to see their site. Basically we are a low margin higher volume retailer. Something like a small NewEgg, though in Canada we are relatively large. The difference is that we also have retail outlets as well as a website/warehouse business. We have 7 or 8 stores and expanding. Customer can order online and chose to pick up at one of our stores for free, or chose to have it shipped out from our warehouse. The retail stores used to look like fronts for our warehouse, down to a number system where people take a number and we call out "serving number 12 next!" and they give us their order etc.. However this has changed a lot and most of our retail stores now look more like brick and mortar outlets (though small ones). We still have a lot of people just coming in with lists of parts they want and have us ring it through but we also get a lot of walk in clientele now. People who don't know what they want, just like any computer store. Aside from parts we also do system assemblies for customers ($50 assembly fee gets them a 1 year warranty as well). Basically they either tell us exactly what they want in their system or they come to us and we help them assemble a system to suit their needs, usually picking from parts we have on sale at the time. We have weekly sales every week where we have 2-300 items on sale all the time. We also have small to medium sized corporate clients, though usually these are handled by corporate sales. Usually smallish corporate stuff, 10 or 20 monitors here, 5 or 10 systems there, etc... Not usually hundreds of systems. So basically we are 1/2 way in between your ma and pa computer store and something like NewEgg and we offer services of both.
 

Locut0s

Lifer
Nov 28, 2001
22,205
44
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Yup quick look at their sites confirms it. Similar type of operation. :p

Although at a cursory glance it doesn't seem they do custom system assemblies? That's a fairly large business for us. Lots of people have us assemble a system for them, either for gaming or business.

Another thing we have is a fairly active community forum on our site that is used both as a form of customer feedback and general hardware chat etc..
 
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zerocool84

Lifer
Nov 11, 2004
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Although at a cursory glance it doesn't seem they do custom system assemblies? That's a fairly large business for us. Lots of people either us assemble a system for them, either for gaming or business.

Fry's and Microcenter you do all that in-store and don't list it on the sites at all. Both of the sites are really terrible to navigate.
 

ed21x

Diamond Member
Oct 12, 2001
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fry's is more b&m based. I think your company is a bit more like Microcenter, where the majority of sales is online, as Microcenter isn't really a nationwide chain, but do have a few stores where you can order online and pick up from. They also do a ton of custom assemblies at reasonable prices.
 

Locut0s

Lifer
Nov 28, 2001
22,205
44
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fry's is more b&m based. I think your company is a bit more like Microcenter, where the majority of sales is online, as Microcenter isn't really a nationwide chain, but do have a few stores where you can order online and pick up from. They also do a ton of custom assemblies at reasonable prices.

More towards that end I guess. However we also do focus pretty heavily on retail presence and broader customer awareness (not just online sales). They have been actively promoting the company through facebook, twitter etc as a trendy company. Especially recently. For example for some reason we have a crazy fan base built up over the years and our big sales of the year draw hundreds of customers to each store all the time. Unfortunately we also still have many of the vestiges of a smaller company still hanging on so there are some quirks.
 

Locut0s

Lifer
Nov 28, 2001
22,205
44
91
Yeah seems like Microcenter would be a closer match the more I look. Is that family owned? Just curious cause NCIX is still family owned and if you work there it's REALLY obvious lol.
 
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