They aren't especially "cool" any more. They are 'just' a classic blue jean. They were sort of considered cool back in the early 90s. Fashion trends have moved on a bit. The good thing about Levi's is they've developed a wide range of cuts for different body types. Get something that is right for you, don't squeeze yourself into a pair of jeans that don't work with your body type, just because you've got the idea frokm somewhere that they are cool. Levis has some good loose fit or slightly baggy style jeans that look OK on just about anyone.