I guess I and most other people (in my experience) have higher expectations.
Someone representing a company's product or service should offer knowledge, alternatives, direction and, assurance that the product and/or service will meet the customers' needs. If they do all that with a smile it "is rare and a delight to get."
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Have you ever worked in customer service? If so, where and for how long?
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Thirty some years and counting.
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Doing what?
Sears, Microsoft and, Chef and I have enjoyed providing excellent customer service in all the different environments.
I do agree call centers suck but, I do not agree that customers should just expect a lower level of service because the company they do business with fobs off their customer service on a call center.