What is CRM software?

[Nocturnal]

What is the purpose of this type of software?

 

[NeoV]

wow, I've spent a good portion of the last year working on this.

CRM stands for Customer Relationship Management. Typically it is an 'all data in one place' type of solution, where users have access to sales, support, and contact info for any given customer. We use our CRM software for our tech support, field support, and field sales teams. The scheduling component allows us to see where they are and what they are doing, and it allows the field folks to plan their travel better, keep track of sales opportunities, success/failure rates, etc, etc.

For one of the leading CRM companies, check out www.pivotal.com

 

[pontifex]

customer relationship management is what it stands for i believe.

here is a definition:

Short for customer relationship management. CRM entails all aspects of interaction a company has with its customer, whether it be sales or service related. Computerization has changed the way companies are approaching their CRM strategies because it has also changed consumer buying behavior. With each new advance in technology, especially the proliferation of self-service channels like the Web and WAP phones, more of the relationship is being managed electronically. Organizations are therefore looking for ways to personalize online experiences (a process also referred to as mass customization) through tools such as help-desk software, e-mail organizers and Web development apps.