I could be speaking out of my ass, but a web certificate is what online venders use to track users.
Say you go over to buy.com and want to order something. When you sign up for an account, the server will interact with your browser and send you over a web certificate that is stored on your hard drive.
A couple years ago, when I first read up on them, online merchants had to buy the certificates from anywhere from $.50 a piece to upwards of $5.00 a piece. Once again, this was about 3 years ago when I read about them.
So, if buy.com sends you a certificate, everytime you visit their site from now on, buy.com see's that you have a certificate and realizes that it is indeed
Croton that is trying to buy "The Girls of Hooters" on DVD
But then again, I could just be speaking out of my ass and missing it entirely