Pulse8 has it pretty right.
To save film, movies are shot at 24 frames per second (NTSC TV is ~30).
Progressive scan DVD players de-interlace the interlaced video signal to create 1 progressive frame from 2 interlaced field. If the video is 30fps, everything is well and the images are recombined correctly. If it's a 24fps film, de-interlacing can create problems like combining two fields that are unrelated (from a scene change etc.)
With 3:2 pulldown, the de-interlacer recognises film content and does the proper conversion from 24 fps to 30 while de-interlacing.
If you want more detail than that, just ask.