Yea, I blame the consoles. We were getting robbed back in the day with 1gb and 2gb where alot of ram went to waste (Unless you were high resolution gaming), but with the new consoles you will need a minimum of 3gb to match performances. One of the main reasons I went with the 970 as my upgrade was cause the less expensive cards were all sitting at 2gb. What nice is apparently games will make good use of extra memory by caching shaders and such, so even those monster cards with 6 and 8gb ram eventually fill up. Now there is no reason to skimp on memory.