For me: Chipotle.
For you? Who the hell knows?
Despite the fact theres a Chipotle a couple blocks away I never went to them for the past year. Now that I am sick of everything in my immediate vicinity, I am going to them a lot.
Also, my Spanish teacher asks us every morning what we eat at Chipotle and some kids never have an answer ready, cuz they dont even know WTF is it.