what exactly is a product manager

rookie1010

Senior member
Mar 7, 2004
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Hi

what exactly is a product manager. i want to climb up the ladder and i think that would be my next step up the ladder.
 

azazyel

Diamond Member
Oct 6, 2000
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Well because Manager is in the title that means you will do no actual work and go to a lot of meetings.
 

OutHouse

Lifer
Jun 5, 2000
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he oversees the development or continued development of a product. he is the laison between the company and the customer. if customers want more features or improvements the is the one who sets up meetings and gets them started. I really hate the product managers here.
 

rookie1010

Senior member
Mar 7, 2004
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my thoughts exactly, how can i become a product manager if i dont know what a product manager is?

is this a business role or a technical role or a business + technical role

does it involve one product or multiple prodcuts

one of my concerns was that iif a product manager handles just one product and that product is taken of the market then is the dude jobless
 

MrChad

Lifer
Aug 22, 2001
13,507
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Originally posted by: rookie1010
my thoughts exactly, how can i become a product manager if i dont know what a product manager is?

is this a business role or a technical role or a business + technical role

does it involve one product or multiple prodcuts

one of my concerns was that iif a product manager handles just one product and that product is taken of the market then is the dude jobless

Those questions really depend on the nature of the business and the products it sells.
 

UNCjigga

Lifer
Dec 12, 2000
25,396
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That's what I want to be when I finish my MBA program.

Product Manager = Marketing Manager/Brand Manager for a technology company. They have a unique title because many Product Managers are not traditional marketing people and did not follow the traditional marketing career path--most are actually engineers or have had an engineering background.

As such they have a lot of responsibilities interfacing with project managers and developers and aligning marketing & sales and the product lifecycle with the development timecycle.

Of course, since I am NOT an engineer I'll probably have to work for a consumer products firm first before I can break into tech--we shall see.
 

ActuaryTm

Diamond Member
Mar 30, 2003
6,858
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Very much dependent on the industry and the company itself. I've met some product managers (one at Intersil) that were glorified office assistants, and others (such as insurance product managers) that were completely in charge of every facet of a specific offering, not just the marketing aspect.

In short, it depends.
 

Zanix

Diamond Member
Feb 11, 2003
5,568
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Originally posted by: Citrix
he oversees the development or continued development of a product. he is the laison between the company and the customer. if customers want more features or improvements the is the one who sets up meetings and gets them started. I really hate the product managers here.

"I'VE GOT PEOPLE SKILLS!!" /Office Space
 

Anubis

No Lifer
Aug 31, 2001
78,712
427
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tbqhwy.com
Originally posted by: rookie1010
my thoughts exactly, how can i become a product manager if i dont know what a product manager is?

is this a business role or a technical role or a business + technical role

does it involve one product or multiple prodcuts

one of my concerns was that iif a product manager handles just one product and that product is taken of the market then is the dude jobless

i told you PETER PRINCIPLE, you dont have to know anything


in a hierarchically structured administration, people tend to be promoted up to their "level of incompetence". The principle is based on the observation that in such an organization new employees typically start in the lower ranks, but when they prove to be competent in the task to which they are assigned, they get promoted to a higher rank. This process of climbing up the hierarchical ladder can go on indefinitely, until the employee reaches a position where he or she is no longer competent. At that moment the process typically stops, since the established rules of bureacracies make that it is very difficult to "demote" someone to a lower rank, even if that person would be much better fitted and more happy in that lower position. The net result is that most of the higher levels of a bureaucracy will be filled by incompetent people, who got there because they were quite good at doing a different (and usually, but not always, easier) task than the one they are expected to do.
 

rookie1010

Senior member
Mar 7, 2004
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i guess he captures
1. requirements from customers
2. interfaces with development
3. analyses future trends

does a product manager oversee a product through its entire lifecycle

does the product manager not kind of get married to the product, i mean how can he then move on to a different product?
 

rookie1010

Senior member
Mar 7, 2004
984
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is there really such a thing as peter principle

does the product manager tell the product manager what to do (is he placed higher in the hierarchy) or is tah tagain task dependent.

i guess the prodcut manager needs to look at the marektting, financial as well as technical aspects, correct?
 

Anubis

No Lifer
Aug 31, 2001
78,712
427
126
tbqhwy.com
Originally posted by: rookie1010
is there really such a thing as peter principle

does the product manager tell the product manager what to do (is he placed higher in the hierarchy) or is tah tagain task dependent.

i guess the prodcut manager needs to look at the marektting, financial as well as technical aspects, correct?

yes google it
 

Sex Smurf

Golden Member
Oct 13, 2004
1,384
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In charge of everything related to said project and either the most loved or hated person associated with it.
 

UNCjigga

Lifer
Dec 12, 2000
25,396
9,970
136
Originally posted by: rookie1010
does a product manager oversee a product through its entire lifecycle
Most definately. That is their primary function: Taking the product out of the developers' labs and putting it into customers laps, making sure they are happy with it, ensuring that it is properly serviced and supported, then informing customers of why they need to upgrade to the next version when the old one becomes obsolete.

does the product manager not kind of get married to the product, i mean how can he then move on to a different product?
That's what separates the good product managers from the bad ones. Product Managers are not attached to the clients like Sales is...they *ARE* attached to the products. But when one product is no longer gaining share and retailers (if its a retail product) are complaining about high inventory, a good product manager will pitch the company on what to replace the old product with. If he/she makes a successful pitch, then he/she is given control of the new product, or even a portfolio of products (and gets promoted to VP-level!) This part of the job is extremely P&L focused--rather than just focusing on technology and trends, product manager needs to have a go-to-market strategy and pro-forma financials backing him/her up.

 

Argo

Lifer
Apr 8, 2000
10,045
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Product Manager is the person who makes decissions regarding the product. This could include new features to be added, which strategic direction to take etc. The position usually involves a fair amount of travel and meeting with customers and get their feedback. Product Managers themselves don't do any programming or design decision, but rather strategy wise.