Originally posted by: TechAZ
1st, that's Danica Patrick, and she's hot.
It's currently Amanda Beard, and no, a 70-pixel image of her is not especially hot. And has literally
nothing to do with registering a domain.
If you want to see pictures of her, go pick up the issue of Sports Illustrated's swimsuit edition that she was apparently in. Wikipedia says she was even nude in Playboy, which is something of a step up from "tiny picture on a random website". In fact there are much hotter, higher-quality images of her available in Google Image Search's
thumbnails.
Here's a really simple test to determine if shoving her picture on top of every page is a good idea: When you go to
Network Solutions' site, is your first reaction that it is missing something because there is not a picture of some random female athlete on it? What about
Dotster? No? There you go.
2nd, you might not want/need things that the interface throws at you, but the real money givers (businesses) like to know their options. It's not exactly brain surgery clicking "no thanks, continue" and evaluating your purchase at the checkout.
Buying things is an opt-in process, not an opt-out process. If I wanted ZOMBIE-PARIS-HILTON-VIAGRA.COM, I would've put it in my damn shopping cart. There is a very important line between "suggesting other things the customer reasonably might want" and "bombarding the customer with every goddamn service you offer". Suggesting someone might want the same name with a different,
popular TLD (.name does not count) is smart. Suggesting they might want some completely unrelated domain that inexplicably costs $1,000 is stupid.
And since we both brought up Network Solutions, let's take a moment to compare front-page interfaces. NS's "Domain Names" menu contains 9 items, most of which are obviously related and make sense in that menu. GoDaddy's analogous "Domains" menu contains
20 items, some of which are obviously misplaced ("domain buy service", which has an incredibly vague name, actually belongs next to backordered domains and such), and some of which are redundant (all the items about auctions are redundant with the separate "domain auctions" menu).
I understand the "billion items per page" mentality; it's exactly the same ethos used in grocery stores. And studies in grocery stores show that when customers are exposed to more items, they buy more items. But they also
ignore more items, and it is
harder for them to find the items they know they want. If you can actually implement a jam-packed interface well (Amazon.com is the canonical example), it works. If you can't, then you are GoDaddy.