What does AMD have to fight the 780?

[96Firebird]

When? Nobody (here) knows.

What will be AMD's next card? Nobody (here) knows.

For all we know, AMD could paper launch a pipe-cleaner low-end card on 20nm the last day of this year, and they would still hold true to their 20nm GPU by the end of the year. Unfortunately, I don't think TSMC (or GloFo for that matter) will be ready by the end of the year. I think we'll be living with this lineup for at least 6 more months.

 

[steviaintheraw]

Not much unfortunately

 

[Kallogan]

Apparently Amd will skip HD 8000 serie on desktops. They don't care as their 28nm gpus are competitive enough i guess. Next amd gpus will likely be HD 9000 in 2014 at 20nm.

 

[Skurge]

Was on Alienware notebooks since going to med school and now that I'm almost done, I'm back on desktop. Is gaming on a DTR somehow inferior in your eyes?

No, not at all. I was just curious. I wouldn't do it myself, but I can see it making sense for some people.

 

[Erenhardt]

was on alienware notebooks since going to med school and now that i'm almost done, i'm back on desktop. Is gaming on a dtr somehow inferior in your eyes?

D:
TWIMTBP

Edit: bugged forum!

 

[EdgeOfDetroit]

AMD has ceded the high end for a long time now. The real damage is going to come when Nvidia releases the 770 at $399, the 760 Ti at $299, and on down the line with the 760 and 750, etc. When that happens, AMD will have nothing they can do to counter but drop the prices of their existing products. And their video card profitability will take a nosedive. They are in deep sh1t right now, and its not the 780 that is going to do the damage, its everything else.

 

[Black Octagon]

AMD has ceded the high end for a long time now. The real damage is going to come when Nvidia releases the 770 at $399, the 760 Ti at $299, and on down the line with the 760 and 750, etc. When that happens, AMD will have nothing they can do to counter but drop the prices of their existing products. And their video card profitability will take a nosedive. They are in deep sh1t right now, and its not the 780 that is going to do the damage, its everything else.

Doesn't that assume that NVIDIA will release these cards at LOW prices that undercut the current prices of equivalent 7xxx cards?

I'm not saying it won't happen, but NVIDIA hasn't been doing a whole lot of price-competing lately. On the contrary, they seem to be pricing all their cards at as high prices as they think they can get away with

 

[BUnit1701]

AMD has ceded the high end for a long time now. The real damage is going to come when Nvidia releases the 770 at $399, the 760 Ti at $299, and on down the line with the 760 and 750, etc. When that happens, AMD will have nothing they can do to counter but drop the prices of their existing products. And their video card profitability will take a nosedive. They are in deep sh1t right now, and its not the 780 that is going to do the damage, its everything else.

Those look like pretty optimistic prices to me. Based on the statosperic price of 780, I wouldn't look for 770 much below $499 at launch, and even that might be a little low.

 

[VulgarDisplay]

AMD has ceded the high end for a long time now. The real damage is going to come when Nvidia releases the 770 at $399, the 760 Ti at $299, and on down the line with the 760 and 750, etc. When that happens, AMD will have nothing they can do to counter but drop the prices of their existing products. And their video card profitability will take a nosedive. They are in deep sh1t right now, and its not the 780 that is going to do the damage, its everything else.

gtx 770 at $399? So they're products go $299 -> $399 -> $649? Highly doubt that. The gtx 770 will cost $449-500 and be 0-10% faster than the 7970GE. AMD will lose some sales to the gtx770 and I expect them to drop prices a little in response.

I just can't comprehend how you guys think the vast majority of GPU buyers that spend $100-$300 dollars on an upgrade are suddenly going to start spending $650-$1000 and put AMD out of business. I'm not saying the gtx780 and Titan aren't impressive feats of engineering because they are awesome. That doesn't change the fact that they are priced so high that they do not put any pressure on AMD whatsoever.

 

[loccothan]

He He AMD has 2x 7950 and u gonna win in FP/s and Computation ;-) and Still cheaper and u have 8 Games !

 

[Eureka]

Thing is, I doubt Nvidia will price it low enough to undercut AMD... AMD is already on tight margins and if Nvidia can outsell AMD even on the lower end, then AMD is going to be in a world of hurt. And I don't think Nvidia wants AMD to go out of business. If they end up being a true monopoly, the FTC is going to be all over Nvidia.

 

[tential]

I would say they are just tucking their tails between their legs and sitting this out.

I'd imagine they are working on the 9970 to counter even the titan, but it doesn't really excuse their sitting out a refresh imo unless the 9970 actually competes with the next high end nv cards.

This. Losing the $650+ market isn't too much a loss in revenue for AMD. I think they'd lose more money developing a chip to compete in this market than they'd do sitting it out. Lets be real, each chip maker has "lost" at some point. Sometimes, the competitor surprises you. I don't think AMD is going to be too flustered. Let Nvidia have the small segment of $650+ graphics cards, lose a couple sales, release 20 nm.

AMD isn't releasing anything new for awhile still. Their only available counter is to fix their drivers, which when they do will offer a healthy price to performance alternative to Nvidia, and will allow the rig to mine so it can pay itself back.

 

[dguy6789]

Can't wait for the Radeon HD 9999 ninety nine edition

 

[SirPauly]

AMD may have to worry about the rest of the 7XX series -- they already lost share competing with the 6XX series over-all.

 

[NIGELG]

I don't think Nvidia wants AMD to go out of business. If they end up being a true monopoly, the FTC is going to be all over Nvidia.

No.

Intel makes Graphics solutions.

Of course Nvidia wants AMD out ....That's capitalism.

 

[Unoid]

Was on Alienware notebooks since going to med school and now that I'm almost done, I'm back on desktop. Is gaming on a DTR somehow inferior in your eyes?

I just think your mobile crossfires had LUPUS, it's the only explanation.

 

[lagokc]

AMD has ceded the high end for a long time now. The real damage is going to come when Nvidia releases the 770 at $399, the 760 Ti at $299, and on down the line with the 760 and 750, etc. When that happens, AMD will have nothing they can do to counter but drop the prices of their existing products. And their video card profitability will take a nosedive. They are in deep sh1t right now, and its not the 780 that is going to do the damage, its everything else.

nVidia has not announced the existance of the 760-vanilla or 750 and it's likely they either won't, they will be OEM-only, or they will be rebadges like the 760ti/770 but without significant price cuts. The 650ti boost was their refresh card and while they could rebrand it the 750 they aren't going to shave any more off the cost. Maybe the 660ti could get rebranded a 760 and go down $20 but that's the only other thing I could see added to the lineup.

 

[wand3r3r]

AMD has ceded the high end for a long time now. The real damage is going to come when Nvidia releases the 770 at $399, the 760 Ti at $299, and on down the line with the 760 and 750, etc. When that happens, AMD will have nothing they can do to counter but drop the prices of their existing products. And their video card profitability will take a nosedive. They are in deep sh1t right now, and its not the 780 that is going to do the damage, its everything else.

Do you mean how they ceded the high end for the majority of the past 1.5 years by having the faster card? I assume they lose it for ~1/2 year until the 9970 hits, until the titanic successor and absurd pricing comes in a year or 2.

Can't wait for the Radeon HD 9999 ninety nine edition

Hopefully it's not a $9999 edition. Nor a $999 edition.

 

[Smoblikat]

Paper launches are meaningless if there's no product for consumers to purchase. I don't see the point in companies doing this. Basically AMD has nothing to counter NV's new 780 and Titan, not for another 6-8 months at least.

Except for the fact that both of those cards are gimped and are exorbitantly priced.

 

[tential]

Do you mean how they ceded the high end for the majority of the past 1.5 years by having the faster card? I assume they lose it for ~1/2 year until the 9970 hits, until the titanic successor and absurd pricing comes in a year or 2.



Hopefully it's not a $9999 edition. Nor a $999 edition.

I think people have forget that only one camp can have the better card and that due to product cycles, they can't ALWAYS have it.

Unless you're intel vs AMD, but that's bringing a knife to a tank fight for AMD. They can have a small win here and there, but intel doesn't look like they'll drop the ball again for a long time. Even when they did, intelligent marketing using clock speeds to appeal to the masses made the loss easy to work with to the point it barely affected them.

 

[omeds]

What does AMD have to fight the 780?

Fanboy tears.

 

[wand3r3r]

I think people have forget that only one camp can have the better card and that due to product cycles, they can't ALWAYS have it.

I don't follow the logic here. Yes the titan is clearly better than the 7970. It might only be the top card for ~6-9 months. When the 9970 launches it will likely be better (we have no idea if it's a mammoth die, or just a refined 7970). The titan successor is likely a year out or possibly 2 if it's as delayed as the titan. Yes the titan architecture is better than the 7970, but the crown will switch.

It's not like cpus where intel is the 100% of the time (since i7) leader. They don't lose at each refresh, actually they hardly refresh their cpus. (+10% wow) Anyways, who cares about cpus when talking about gpus.

/ot

 

[omeds]

No.

Intel makes Graphics solutions.

Of course Nvidia wants AMD out ....That's capitalism.

No they don't, the want AMD right where they have them.

 

[wand3r3r]

Fanboy tears.

Ironic choice of words, particularly the first.

 

[omeds]

Ironic choice of words, particularly the first.

How so? I prefer AMD as a company, but lets be honest with ourselves here ok?