Lolz....
So far I left a "WTF?!?" image with the "FOUND" part of the slogan lolz.. lemme explain.
eDexAsia is, at its core, an online business directory mainly for Asian Business. The reason why we are targeting mainly Asians is because we are trying to create a niche for the Asian Business market. We feel that its a site Asians could relate to and identify by (much like any other reason why people create special interest groups).
Our goal is to provide:
Index for Asian Businesses Globally, sorted by region (ie San Francisco, CA), by ethnicity (Chinese, Japanese, etc), and by Type of business.
We offer extended services to include small business / ecommerce, hosting packages. Business satisfactory rating seal. There will be a forum like feedback system where legitimate complaints will be addressed. Businesses are given the opportunity to resolve any issues and show that they are out to do professional business.
Will offer free classifieds section, also separated by region. Free Asian business news. Cultural, Community, events + education.
We are working on implementing different additional modules as the site progresses to include but not limit to Free Personal Ads, Travel Discounts, etc...
That said "FOUND!" = result of or solution to visiting eDexAsia for the above needs.
Cliffs: Asian business index site... professional, reliable, and FOUND! (find what ur looking for) lolz
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@aidanjm
I think you are right about using the same typeface diluting the identity of represented by the logo. For me, I hate reading serif type fonts (Times New Roman etc) and prefer the cleaner look of sans serif type fonts. But I definitely understand... even selecting the colors for the site is bit difficult because if i do too many colors (3) or even repeat the colors from the logo, it would take away from the logo's identity.
as for KISS... lolz thats one of my main concerns when I look at the design and layout... to keep it simple. I want it to look not as drastically empty as Google but not too busy like MSN or Yahoo. (BTW let me remind you guys that it is NOT A SEARCH PORTAL lolz... any search function would searh internally within eDexAsia database...just to get the thought of me trying to compete with search portals
)
at this point the confusion of the slogan sounds like a bad thing lolz... hopefully its more explanatory later.
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again thanks every1 who looked and took time to make a comment! Am really new to to this but I have an art and design background (i do it more for interest than for a living)... the input gives me the direction i need to focus on!
-JR