Not to mention he had a name that was just perfect for the genre. I mean, if you heard about some new, obscure horror movie coming out and had never heard of Wes Craven:
"Hey, who's that new psycho vampire movie that's supposed to be too hardcore to even get a NC-17 rating made by?"
"Some guy named Ronald White."
"Oh, nevermind, sounds lame."
Versus:
"Hey, who's that new psycho vampire movie that's supposed to be too hardcore to even get a NC-17 rating made by?"
"Some guy named Wes Craven."
"F&$^ that S&@*, the movie sounds like it's going to melt my soul."
The only way it could get better is if his name was "Zal'drakthu, Bane of the Light" or something.
RIP.