Number one thing is this industry is experience. In an industry that changes faster and more often than DanC changes his underwear, experience with what is happening is important. The best thing to do is get as much "experience" as you can, whether this is working in a computer lab at school/college, getting a contract position as a tech for a year, whatever... Once you have experience that says, "I have actually used this knowledge I profess to have," the companies look much more favorably on you. Then, once you have the experience, the MCSE, MCP, etc. go much further. A little experience and a little certification paper (usually) equals larger paycheck.
For instance, when I lost my job a year ago, I had 3 years IT/IS experience and a fresh, new MCSE certificate. I was able to find a new job (paying almost twice as much) in less than 2 weeks. I sent out resumes on a Monday, had calls for interviews by thursday and the following week I was interviewing two places a day until I was offered the current job I'm at on Thursday....
Now this was near Cleveland, OH, which has a pretty good IT economy going (compared to Iowa), but most big cities should have similar results...
Just remember, experience, experience, experience.... And experience is what you make of it. For instance, tell your prospective employer than you've networked 5 computers at home using Windows 98, NT, and Linux if you've done that. That isn't "traditional" experience, but this isn't a traditional field of work, and you have to sell what assets you have!
Good luck!
JHutch