Here is a dead giveaway that R9 390X is R9 290X rebrand (as if we didnt have enough).
R9 390X board is marked as "LF R29FA"
Picture
They use this on PowerColour R9 290X cards
http://www.coolingconfigurator.com/step1_complist?gpu_gpus=1477
Anything verifying that new water cooled card as a 390x?
Very likely that Powercolors was looking to display their new cooler but was doing it on an old card, which is why they thought they could leak it and not violate the NDA...
