I agree, quality really does matter. I've bought a lot of cables through these guys, and they've always done me right - and better yet - the stuff has always been high quality.
I've had big problems with buying from auctions lately (yahoo and ebay). People send the stuff late (even businesses). I paid one guy for overnight on some LED lights, and he shipped them out first class. Another guy I bought a Jabra earpiece from - I paid for Priority, and he shipped it out first class. And, I'm still waiting on a Nintendo 64 (was supposed to be here Saturday).
Sorry for the rant, but I think I've reached my last straw when it comes to auctions...
-Match Box