Just got back from Wards. Here's the scoop here in southern Missouri.
All electronic and electronic type items = 10% off (non-event, IMO).
Fridges and Washer/dryers = 10% off
Housewares (kitchen junk) = 20% off
Upholstered Furniture = 20% off
All other furniture (except some home-office, i.e. O'Sullivan, etc.) = 30% off
Tires = 30% off
Accessories (paintings, "sculptures," and decorative stuff) = 40% off
So for those looking for electronics, it's a total blowoff. Perhaps a few days to a week down the road, Wards will start really dropping prices, but until then, there are better coupon deals than 10%, especially considering Wards' standard pricing anyway.
I personally could use a coffee table and an end table, and I almost bought a set (wanted to try to talk down the price a bit more than 30% off

). For that type of furniture and bedroom/dining furniture, shop now. For most other stuff, just wait it out.
Sorry, didn't check out the Lawn and Garden or clothes sections.