I will be surprised if it is really less than $150. The cheapest 761 mobos are like 130, add in high demand, and all that integrated stuff, and its gotta retail pretty high to start with. nvidia has too much on their plate this summer, between xbox, gf3, and nforce. Thats why my gf3 is backordered until like august (dell deal). Demand will vastly exceed supply for months, so don't expect low prices at release. Now, if they would sell a version without audio/video, I'd be interested. Every integrated device I have owned has had one of its components fail (tv/vcr, tv tuner/radio, washer/dryer), making me replace the whole thing just to fix one part. I can't even imagine what an iMac owner must do if the screen fails. Anyhow, just my opinion. Nvidia is a great company, they just take a few efforts until they get it right; the TNT 2 Ultra was their first video card that lived up to what it should have been, and I bet the nforce will go through the same growing pains.