Pretty cool idea. I don't know how it affects fabric, etc., but it definitely seems to improve visibility dramatically.
http://www.volvolifepaint.com/
http://www.volvolifepaint.com/
That is pretty cool. Too bad it washes off so easily.
^ I was wondering the same thing. Is it just retro-reflective to the light source or will it "light up" from all directions?
So...reflective paint? That's all it is?
Are all reflective paints transparent when not directly illuminated? I think that's the pitch here.