This isn't some kind of elaborate scam on the part of Nvidia, just a matter of people not bothering to do any research.
This is just false. A normal amount of research for video cards involves looking at reviews for the basic model, like a 3060, 3070, 6700 XT, etc. Nvidia requires that AIB's put the base model name in a standard location because they know this and want to condition consumers to think that they can trust this info.
The scam on the part of Nvidia is that they then use the same model name for a weaker product, while even trying to prevent reviewers from covering it. So there is a good chance that consumers who actively follow one or a few reviewers will miss this information. People who actively follow reviewers on a certain topic are already going beyond a standard level of due diligence. I buy many products without constantly keeping track of what happens in that field and I bet that you and DAPUNISHER do the same.
I would agree that it's on them to put in a minimum amount of effort.
I think that it is absurd to claim that a minimum amount of effort is enough. For example, if I google for the "ASUS Dual GeForce RTX 3060 OC Edition 8GB GDDR6," then I don't get any specific reviews for that card. So to find reviews, you need to search for something more generic.
Reviewers, (social) media people and commenters typically talk about the model, without the memory. Even for models with two variants, like the 3080 10 GB and 12 GB versions, they/we typically just refer to them as the 3080. So it's perfectly logical for people to think that within the word salad, this is the part of the name that matters. It almost always does and that impacts how information gets shared. If they search for '3060', they will indeed find a ton of reviewers who treat the model name as the only or the most significant part.
And it was, until very recently, where Nvidia intentionally introduced a much weaker version, without giving it a different name, like they normally do for substantially weaker variants. When someone does something that logically results in certain expectations, but they don't meet those expectations, that is what fraud is.
The flip side is that it's a free market and if people actually think the Nvidia card is worth the asking price, who are we to say they're wrong?
It's wrong when they get defrauded because they think they get the performance of a 3060, while they actually get the far weaker performance of the 3060.
That I could write the sentence that way is exactly why Nvidia is being deceptive and why it is logical for people to be deceived and not a sign that they didn't put in a minimal effort.
If any of us could figure out a way to charge more for our labor and other people we're glad to pay it, we'd all do it.
I wouldn't deceive people, harming them for my benefit.