For the first time in home video's nearly 30-year history, sales and rentals slipped in 2005 as slowing growth in DVDs couldn't overcome falling prices and a dying VHS market.
New figures from the Digital Entertainment Group show 2005's DVD sales at $16.3 billion, up 5 percent from 2004, and DVD rentals at $6.5 billion, up 14 percent. But the overall home video market fell slightly, to $24.3 billion from 2004's $24.5 billion.
?The DVD market matured much more quickly than anyone expected,? says Scott Hettrick, editor of DVD Exclusive. The industry ?shot itself in the foot by lowering DVD prices too much and too quickly. There is little growth left.?
Though disc sales continue to boom, prices in the fall fell to as little as $1 in stores. And fewer blockbuster titles hit the peaks of previous years. ?The Incredibles? was the only video last year to top $300 million. The dip in DVD sales mirrors what Hollywood is seeing in theatres: big titles generating disappointing returns.
The stagnant sales are forcing the industry to examine how it markets and makes its films.
In theaters, smaller comedies such as ?Wedding Crashers? and ?The 40-Year-Old Virgin? turned healthier profits relative to their costs than big-budget action films. Sequels and remakes also could be on the way out.
?We're going to have to get more creative, and that may mean fewer? spinoffs, says Chuck Viane, head of distribution for Disney Pictures.
VHS sales slip as DVD market matures 😕