It now even to Intel fans becomes a bad site to look at CPU performance unless you were specifically trying to talk a person away from a 3600 to an 9400 or 9100.
If you compare the 3600 to the 9400 the 3600 comes out on top on UB -- in gaming, workstation, and desktop ratings. Same with 3600 vs 9100. The only reason you might consider a 9100 over a 3600 is cost -- the 9400F under $100 is close enough to the 3600 in gaming and general desktop use to make it compelling. UB is NOT pushing anyone to a 9400 or 9100 in comparison to 3600.
IMO, the rankings for the broad population of computer users seem generally correct when put up against benchmark results from Anandtech, Techpowerup, Tomshardware, etc. The only caveat is that UB becomes more inaccurate the more rendering, compiling, encoding, encrypting, and compute-heavy work you look at. That's where Ryzen pulls ahead from Intel. It's also a use-case that the majority of "general public" users are agnostic about.
That's the problem its still a tech site and as a tech site most of its viewership is directly pushed by users like us. They are really taking a chance that their traffic doesn't nose dive because of its general irrelevance.
Their traffic will depend on a lot of factors, not the least of which would be relevancy. As long as they correctly stratify the chips for the majority of users, they will continue to be used by those types of users.
So while I personally would NOT recommend an Intel-based system for my purposes (multiple medical record systems open at once, Plex server, JMP/SPSS work, photo processing, MS Office, video/audio editing, light gaming), I do not have any issue with UB's results that place the 9600K above the 3600, or the 3600 above the 9400, or the 9700K slightly above the 3700X -- for the purposes of the majority of people. Again, my theory being that if you're smart enough to be doing the tasks Ryzen is better at, then you're probably smart enough to know not to trust a single source for your data. And even in that case, if all you're doing is gaming, Office, web -- most of the review websites support buying a 9600K over a 3600X if all you care about is "performance now, I don't care about anything else", which you will discover when you do your research.
If you're not the kind of person that even thinks about researching before making several hundred dollar decisions (applied to this situation, that would be at least doing a meta-analysis of several solid reviews) then I highly doubt you're the type of person using multiple medical records, compiling code, doing heavy rendering work, etc. where Ryzen is going to excel.
But we know that a LOT of people don't even research their auto decision, which could be a life-or-death, multi-thousand-dollar decision, or are more concerned about brand and image than actual results. Which is why you see Jeep Wranglers used to commute on inner-city highways at 80mph. People care... but not about the same things as most of us who are more conscientious about things.
All of that being said, UB behaves like a petulant child and they are, at best, a decent chip stratifying website for the lay public.