After much mucking about with the 290 and a 970 (during which I came to find out that Newegg's customer service isn't all it's cracked up to be but can be cajoled, bribed and threatened into finally doing the right thing), I finally settled on this card for around $270 after a rebate card (plus, it included the one bundled game I actually wanted for once - Dirt Rally). not including various concessions. Pretty happy, except I still get weird photo editing artifacts (which seem to be an AMD thing with Windows 7) in Microsoft's basic photo editor. Ended up going with AMD because of FreeSync with the Acer XG270HU.