As you know, today marks the global launch of Unity 5. I just posted on the launch of Unity 5, which you can find here
http://unity3d.com/get-unity. I wont try to rehash my blog post in this forum. But, I do want to help start the conversation with a few comments.
First -- know that everyone at Unity is incredibly proud of Unity 5. A massive amount of work went into this release. We think it is the biggest upgrade in Unitys history. We could not be prouder.
Second -- our business model
I wrote about this in the blog, and will risk repeating myself here. Our business model reflects who we really are. Clear, simple, believers in value, in solving hard problems, and in democratization. I was in dozens of conversations with Unitys exec team, and with engineers and business folks across Unity these past few months. We discussed the business model, and in particular, Personal Edition, many, many times. I am not sure you will believe me, but no one, not one time, seriously asked about whether Unity would be more profitable if we charged for Unity Personal Edition or theorized about making it a lesser product to push our developers into a paid upgrade to Pro. Not once. Really
What we talked about over and over again was Unity 5.0. What we wanted it to do. What we wanted it to be. How to make it better. What services we could build to make it more useful, or easier for developers. How we could help developers with the second mountain of monetization. Ive been working in a business role for over thirty years, and I have never, ever worked in a company so clear about what is important, and what is not. To say I am proud of Unity and everyone at Unity is an understatement.
So, today is the day. Launch day. Download Unity 5, play with it, experiment with it, and create something beautiful and lasting.
I hope you are as excited about it as we are at Unity.
