I ain't going to the store again.
Which is EXACTLY why Amazon had to shift their sales & distribution focus to essential items. Of course you're going to have idiots saying things like "they don't sell essential items". Yeah, they're dumb.
Think about it. They've reduced their massive inventory to a handful of categories. Plus they are hiring 100,000 employees to help deal with distribution.
The pricing change is completely normal for Amazon. Their algorithm adjust depending on supply and demand and competitor pricing. This has been known for many, many years.
Bottom line, they are trying to navigate the supply restrictions, avoid price gouging and optimize their buying/selling power to supply people with what they want/need. There's not too many companies that are sophisticated and large enough to do that so quickly.
Hell, I've used PrimeNow, twice in the past 2 days, to get essentials that we've been otherwise unable to find in normal (3 large) grocery stores in the past few days. What they are doing is right and pretty awesome.