It depends on which you buy and what you want.
I bought the 13.3 I5 Zenbook witht he 128GB SSD. For $1K I got:
Solid construction. It doesnt flex or creak when i pick it up from the corner.
Closest to an Apple trackpad I've ever used.
light and small. I tend to have a lot of crap with me when i travel. size matters.
Higher resolution screen than is typically available in a sub 14" screen.
the speakers are better than any laptop I've owned to date.
Its fast and powerful for what i need it for. It stays super cool.
It looks great. I have a hard time buying ugly stuff.
Ultrabooks arent for everyone but there are some of us out there that want them.
