Jon Fitch
GSP
Dana White
shitty production ( same fucking intro for god knows how many UFCs )
TapouT douchebags
hyping the shit out of Brock Lesnar and giving him gift fights
joe silva making JDS go through the entire HW division unlike Brock
got more...
Bolded I completely agree with, but the underlined i completely disagree. The UFC threw Brock to the Wolves, showing the world that pro wrestlers have no place in MMA, and he lost to Frank Mir as his test. He obviously had more than 1 fight on his contract, and took out Herring. Then he took out Randy Couture, he deserved the reamtch with Mir, so there it is.
And JDS didn't look THAT spectacular at first, IMO.