PingSpike
Lifer
- Feb 25, 2004
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Originally posted by: marvdmartian
GM's return to prosperity depends on it offering products that consumers find attractive, exciting and want to buy.
Yeah, the problem with that is that it normally takes a car company something like 3-5 years to come out with a new model. That's what's hurting the "big 3" right now, is that they depended on the truck/suv market to prop them up, and were so convinced that it would do so indefinitely, that they didn't bother designing much of anything in the small to medium car range, where higher gas mileage numbers usually exist.
Pretty much. They were weak in these segments before SUV sales became really popular and gave them a boost. Instead of going back and working on their weak offerings in these areas, they seem to have spent most of their time focusing on making more SUVs to keep cashing in on the craze. It was a good idea of course to ride that trend, but if they were wise they also would have seen that it was in fact a trend and that they needed to be prepared for its eventual end. The japanese jumped on this trend as well, arriving later to the game in some ways...but the japanese already had a solid passenger car lineup that was well liked to fall back on when the SUV craze started to wane.