http://bottomline.msnbc.msn.com/_ne...-unlikely-to-buy-another-one-study-shows?lite
This is one of the reasons why the volt is a total failure. It was a failure before it even hit the sales floor because it was based on failed ideology instead of market analysis. Consumers don't want hybrids at this point, unless they get much cheaper.
Even the consumers who are most likely to want a hybrid (the ones who decided to buy one previously) are not likely to buy another one. Even Prius buyers, by far the most popular hybrid out there are not likely to buy another one for their next car.
With "conventional" engines getting close to the hybrids in efficiency, there is very little reason to go with a hybrid.
This is one of the reasons why the volt is a total failure. It was a failure before it even hit the sales floor because it was based on failed ideology instead of market analysis. Consumers don't want hybrids at this point, unless they get much cheaper.
Even the consumers who are most likely to want a hybrid (the ones who decided to buy one previously) are not likely to buy another one. Even Prius buyers, by far the most popular hybrid out there are not likely to buy another one for their next car.
With "conventional" engines getting close to the hybrids in efficiency, there is very little reason to go with a hybrid.
