You still don't get it...
Let's take an Alpha review and a Volcano II review...
Which cools better? Well in my testing, with my inaccurate method that every other site uses, with the understandng that it is for comparison purposes only, the Alpha cools better.
By how much? Well, I don't know precisely, but using our method, let's say it is about 8 degrees.
So now we know the Alpha cools better by *about* this certain amount. In the review we also bring forward the fact that the Alpha is more expensive and louder. From there, we let the readers draw conclusions on their own, based on our comparisons.
We're not full testing labs here, Mike. We are organized sites that provide product comparisons, based on a number of issues.
If the Alpha cools the core 20 degrees more, but an 8 degree difference shows up, what's the big deal? We're not saying "the Alpha will run your CPU at EXACTLY this temperature". We aren't even claiming that.
We ARE saying, "The Alpha cools significanltly better than the Volcano II".
How 'crappy' is that? Maybe not up to your personal standards, but to 98% of the readers, that's all they need to base their decisions on.