Cost is probably a major factor. The other is simply lack of lower nodes. HD7970 was announced December 2011 on 28nm. We are still on 28nm and it's soon December 2015. What could they have shrunk their product to?
In the case of Fermi GTX480->580, I don't think 28nm was even available. Once it was available, NV did move from 40nm to 28nm with Kepler. So I am not sure where a stop-gap 28nm shrink would have made sense. It wouldn't have made any sense for NV to shrink Fermi to 28nm if they already designed Kepler for that node.
Other than to never take AMD's marketing estimates at face value, even if we do, AMD needs more than that. Look at an after-market 980Ti vs. 290X in
https://www.techpowerup.com/reviews/AMD/R9_Nano/28.html"]power usage[/URL]. An after-market 980Ti still uses less.
Now the performance difference:
59% faster at 1440P, 59% faster at 4K
Let's assume AMD gets 2X perf/watt over 290X with R9 490X and NV delivers 2X the perf/watt with Pascal. What do you get? Game over AMD.
AMD would need to improve perf/watt 3.18X over 290X to match Pascal's 2X over 980Ti.
Trying to equate power usage closer to be fair to NV:
R9 290X = 63% with 2X perf/watt => 126%
R9 490X = 63% of 290X with
3.18X perf/watt => 200%
after-market GTX980Ti = 100% with 2X perf/watt => 200%
Just how bad is it?
It means if NV improves perf/watt just 30% over 980Ti, it's already enough to at least match AMD's 2X perf/watt increase over 290X.
That means AMD may need to aim for 2X perf/watt over Fury X, not 290X, or we are talking < 15% market share and competing on price/perf again. :biggrin:
Esp. if NV follows through with an official split of Compute vs. Graphics (see Titan X's review section on FP64 strategy for NV). If NV continues to make pure graphics chips, Pascal will be a monster. I see 0 chance for AMD winning next generation, literally 0.
In fact, with Maxwell, NV has the worst sub-$280 line-up in its history, and it's completely destroying AMD's cards.
Out of curiosity, I would love to see R9 390 at $99, R9 390X at $149, Fury at $249, Nano at $299, Fury X at $349. Even with those prices effectively tomorrow, AMD would not get to 50% market share in 6 months guaranteed.
The only way for AMD to make big moves happen is to have a new mobile dGPU strategy, and both outperform + undercut every single NV card on the desktop. That's not going to happen!
We all should have seen it coming though when AMD offered hands down the best price/performance for like 5 consecutive generations and that didn't even make a dent in NV's market share. Even when AMD delivered faster products with DH5870, HD7970Ghz, HD6990/7990, R9 295X2, it still didn't matter.
If AMD is behind Pascal to roll-out next generation, they are screwed because next year the wave of 2011-2012 GPU owners will finally upgrade for sure, and that's going to be the holds outs on 6xxx/7xxx series. If AMD fails to convert those upgraders, the next time they'll have a chance to attract them is in 2.5-4 years from 2016 given that gamers nowadays don't seem to upgrade their GPUs as often as in the past.
IMO, since I predict AMD to have 0 chance of matching Big Pascal anyway, their best chance is to launch early aka HD5850/5870 strategy, but this strategy won't work because there is no way NV will be 6 months behind and both AMD/NV are not going to be able to accelerate launching 16nm GPUs since they are at the mercy of TSMC's 16nm roll-out. So no advantage for AMD imo.