- Oct 9, 1999
Tundra pickup spearheads Toyota's ad push for '04
Toyota's biggest challenge in 2004, she adds, is maintaining momentum. In the first four months of the year, Toyota Division sold 526,021 vehicles - a 7.9 percent increase over the same period in 2003.
In 2003, the division sold a record 1.6 million vehicles. That figure represented a 6.3 percent increase from 2002, and 2003 was the 10th straight year that the brand's sales topped 1 million. The Camry mid-sized model was the best-selling car in the United States for the second year in a row.
Lentz says the Corolla small-car line outsold the Honda Civic in 2003 for the first time since the 1970s. Corolla sales increased 29.7 percent last year to 257,696 cars. Corolla last year outsold the entire lineups of some other carmakers, including Mitsubishi Motors North America, Mazda North American Operations and Kia Motors America.
"A lot of people are kind of discounting Toyota," saying its vehicles have become staid and boring, says Todd Turner, president of the CarConcepts consulting firm. "But Toyota has stayed true to its core, and I see no vulnerability for that brand."