So we have two possibilities here:
1. The .gov thought it would be a good idea to bring in an additional .gov department complete with people on the ground, supervisors, coordination, etc... in order to hand out a flyer and "educate" truck drivers that if they "see something say something" instead of sending the people, who are already on the ground talking and dealing with the truckers everyday, a one hour DVD of how to say "if you see something say something"
2. This is a prelude to something much bigger in scope and size that the people already on the ground dealing with the truckers everyday can not handle.
The first is a colossal waste of money and resources, which all of us should be against for the simple fact that money and resources are rather tight right now, and you seem to be implying that it is not the second.